How to Boost Employee Morale with Branded Merch: The Ultimate Guide for HR Professionals

Ger C.
November 2, 2023
Table of Contents

    Why is Branded Merch Important for HR Departments?

    As an HR professional, you know the importance of keeping your employees happy and motivated. And what better way to do so than with some well-thought-out branded merchandise? From company swag to thoughtful employee gifts, branded merch has the power to boost morale and create a sense of belonging within your team. In this ultimate guide, we'll explore the benefits of incorporating branded merch into your employee engagement strategy and provide tips for selecting the perfect items for your team. Let's dive in!

    Branded merch, also known as company swag, refers to any items that feature your company's logo or branding. This can include anything from t-shirts and hats to water bottles and notebooks. While it may seem like a simple gesture, branded merch has a significant impact on employee morale and satisfaction.

    Firstly, incorporating branded merch into your company culture creates a sense of unity among employees. When everyone is sporting the same logo or design, it creates a feeling of inclusivity and belonging within the team. This sense of unity can strengthen employee relationships and ultimately improve collaboration and teamwork.

    Moreover, branded merch serves as an effective marketing tool for your company. When employees wear or use items with your logo on them outside of the workplace, it increases brand visibility and recognition. It also gives off a positive image of your company to potential clients or customers who may see these items in use.

    Additionally, giving out branded merch as employee gifts can be a great way to show appreciation for your team's hard work. It adds a personal touch to the gesture rather than just giving out generic corporate gifts. This can go a long way in making employees feel valued and motivated to continue putting their best foot forward.

    Tips for Selecting Branded Merch

    Now that we understand why branded merch is essential for HR departments let's talk about how to select the perfect items for your team.

    1. Consider Your Company Culture

    The first thing to keep in mind when selecting branded merch is your company culture. Are you a tech startup with a relaxed atmosphere? Then fun and quirky items like pop sockets or fidget spinners might be more appropriate. On the other hand, if you're in a more formal industry such as finance or law, consider more professional items like business card holders or laptop bags.

    2. Quality Matters

    While cost may be a consideration when choosing branded merch, remember that quality matters. You want your employees to feel proud to wear or use these items, so make sure they are well-made and durable. Cheaply made items that fall apart after a few uses will reflect poorly on your company. Checkout some high quality examples here.

    3. Keep it Useful

    While novelty items might seem fun, it's important to choose items that employees will actually use in their day-to-day lives. Think about what would be useful for them, such as water bottles, notebooks, or phone chargers. These items not only showcase your brand but also serve a purpose for the recipient.

    4. Personalization is Key

    Adding a personal touch to branded merch can make all the difference in employee satisfaction. Consider customizing items with employees' names or department titles for an extra special touch.

    5. Get Employee Input

    Lastly, involve your employees in the process of selecting branded merch. This not only shows that you value their opinion but also ensures that you're choosing items they will appreciate and use.


    In conclusion, incorporating branded merch into your HR strategy has numerous benefits for both employee morale and company branding. By keeping these tips in mind when selecting items for your team, you can ensure that your branded merch effectively boosts employee motivation and strengthens team dynamics. So go ahead and give out some swag - your employees (and company image) will thank you!

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