Privacy Policy

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Effective date: 24 April 2025

1. Who We Are

This policy applies to www.swaghut.com and all related websites operated by Printsmart Consulting Limited. We act as the data controller for personal information collected through our platforms.
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2. Information We Collect

We may collect the following types of personal data:

  • Contact Information: name, email address, phone number, postal address
  • Business Information: company name, profession or role
  • Order Details: product selections, shipping/billing address, payment status (we do not store card details)
  • Website Usage Data: IP address, browser type, device identifiers, page views, and cookie data

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3. How We Use Your Information

We use your data for the following lawful purposes:

  • To process and fulfill your orders (contractual necessity)
  • To respond to your enquiries or support requests (legitimate interest)
  • To manage your account or login credentials (contractual necessity)
  • To send you relevant updates, offers, and marketing (based on consent)
  • To analyse website usage and improve our services (legitimate interest)

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4. Legal Bases for Processing

We process personal data under the following legal grounds:

  • Consent – for direct marketing and cookies
  • Contractual necessity – to fulfill orders or respond to service requests
  • Legitimate interest – for service improvement, fraud prevention, and internal analytics
  • Legal obligation – for recordkeeping and compliance with tax or regulatory requirements

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5. Marketing Preferences

With your permission, we may contact you with offers or updates. You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly at [privacy@swaghut.com]

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6. Cookies and Tracking Technologies

We use cookies to enhance your experience. You can manage your cookie preferences through our cookie banner or your browser settings.

Types of cookies used:

  • Necessary cookies – for site functionality
  • Performance cookies – to analyse site traffic
  • Marketing cookies – for personalised advertising (only with consent)

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7. Data Sharing

We only share your data with:

  • Trusted service providers (e.g. logistics, payment processors)
  • Legal or regulatory bodies when required

We do not sell or rent your personal data.

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8. International Transfers

If we transfer your data outside the European Economic Area, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your rights.

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9. Your Data Protection Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion ("right to be forgotten")
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, email us at [privacy@swaghut.com].

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10. Data Retention

We retain your data only as long as necessary for the purposes described, including any legal obligations. Criteria include:

  • Order and service history
  • Legal and regulatory requirements
  • Consent withdrawal

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11. Security Measures

We apply industry-standard measures (encryption, secure servers, restricted access) to protect your personal information from unauthorized access, misuse, or disclosure.

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12. Contact Us

If you have questions about this policy or how we handle your data, please contact:

Privacy Officer
Printsmart Consulting Limited
Email: privacy@swaghut.com

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13. Changes to This Policy

We may update this policy from time to time. The latest version will always be available at www.swaghut.com/legal/privacy-policy, with the date of the last revision posted at the top.