Inizio is one of the largest life sciences consulting groups in the world. Formed in 2022 when Ashfield and Huntsworth joined forces, the business now has over 10,900 clinical development and commercialisation experts working across dozens of countries for more than 700 pharma and biotech clients, including all 20 of the world's largest pharmaceutical companies.
Get the paperwork wrong and a pack sits at a border, or gets sent back at cost.
Inizio wanted an onboarding pack that matched the brand: premium, useful, and within budget. A branded box, a welcome card, and items new hires would actually keep on their desk, not items that end up in a drawer.
The harder problem sat behind the pack. Inizio's people are spread across the UK and Europe, and shipping goods across borders brings customs declarations, duties and territory rules that catch most in-house teams out. Get the paperwork wrong and a pack sits at a border, or gets sent back at cost. Inizio also had no easy way to see what stock they had left or where it was sitting, so onboarding ran on guesswork rather than visibility.
Swag Hut built the pack around five items people would use every day, not once:
Everything shipped inside a fully custom-printed box with a double-sided A6 welcome card. Swag Hut designed the box, the card and the mouse mat print in house.
Behind the pack, Swag Hut set up separate stock portals for the UK and EU. Inizio's team can now see live stock levels and send a pack the moment someone new joins, whichever side of the Irish Sea they're on. Swag Hut also handled sourcing, customs paperwork and shipping routes, the parts that usually trip up a company shipping into new territories for the first time.
The pack landed on budget and kept the premium feel Inizio asked for from the first call. Inizio's team now has live visibility of stock across both portals, and can get a new hire's pack moving without chasing a supplier or a customs form.
